Sustainability
Useful resources to be aware of DAB’s impact on People & Planet.
Why sustainability has become key to running a successful business?
- Embedding sustainability as part of the vision and purpose of the business drives passion and commitment to the triple-bottom-line and the greater good;
- Sustainability as a strategic pillar results in a much higher use of metrics for decision-making, higher data satisfaction, and increased investment.
Moreover, it leads to growth and improved profitability, processes efficiency and better products and services quality;
- Becoming a sustainable enterprise requires regular, reliable, and accessible data. With the majority of emissions sitting within a company’s supply chain, shareability across business networks (functions) is also essential for meaningful decision-making;
- Wider business benefits: stakeholder's trust, brand value, corporate culture development, increased workforce engagement, supply chain optimization, energy efficiency and waste reduction, competitive advantage (positive correlation with long-term financial performance).
The three dimensions of sustainability: Environment, Social, Governance (ESG)
ESG stands for environmental, social, and (corporate) governance. It is a set of practices and metrics used to evaluate a company beyond its financial performance.
In other words, ESG practices and metrics offer a way to measure a company’s health and stability beyond what may be deduced from the numbers on its balance sheet.
The“E” in ESG means the environmental responsibility companies have, includingenergy use and how they manage their environmental impacts as stewards of the planet
The“S” in ESG refers to social responsibility companies have, covering a widerange of topics from how companies are fostering people and culture todiversity statistics and community impact
The“G” in ESG covers how companies are directed and controlled—and how leaders are held accountable
Envision ESG in practice through the following examples:
Environmental topics:
- Minimizing carbon footprint to fight climate change
- Maximizing efficiency of water use and waste generation in industrial process
- Using renewable energy throughout the value chain
Social topics:
- Giving back to the communities in which the company operates
- Creating an equitable and safe working environment
- Treating customers with dignity and respect
Governance examples:
- Offering pay transparency and pay equity across the organization
- Assembling a diverse board of directors
- Holding employees and leaders accountable for unethical practice
What does it mean “Caring For The Future” at DAB?
- Addressing most pressing sustainability challenges and being committed to play our part in solve them;
- Identifying areas where we can have the greatest impact and setting ambitious goals directly connected with the UN’s Sustainable Development Goals (SDGs);
- Reducing our footprint by saving our own energy and water, while greening our supply chain;
- Implementing new user experience of products and digital solutions with a customer-centric approach while striving to improve our methodology on life-cycle thinking and eco-design;
- Putting people first to create a safe, inclusive and resilient workplace environment, while protecting their working conditions, human rights, and well-being;
- Strengthening ethics and integrity as our business conduct foundation always operating transparently, fairly and legally in every market and having zero tolerance of corruption.
Embarking on the sustainability journey: what is decarbonization and why DAB must act
Decarbonization is necessary to align one's company to a so-called "net-zero" trajectory to reach the global climate goals, namely to stay well below 2°C, as cited in the 2015 Paris Climate Agreement. In other words, the goal is simple: reducing or eliminating carbon emissions from the company's business , and across its wider supply chain, by establishing a science-based strategy in line with the industry of reference.
Decarbonization in stages:
- Assessing emissions to understand where they are located;
- Defining scientific objectives to reduce identified emissions;
- Implementing a measurable plan to reach the defined targets;
- Engaging stakeholders (internal and external) to mitigate risks and sustain competitive advantage.
Reasons to act:
• Demand/ecosystem expectation - Customers expect from partners to be committed to climate mitigation issues;
• Talent attraction and retention – Demonstrating to make a positive difference in the world is crucial to today’s talents and employees that want to know how they add value and what is the driving purpose for them and the company;
• Regulatory obligations – new-coming European and/or national regulations are pushing firms to act towards sustainable operations while demanding public mandatory disclosures.
At the same time, businesses that implement a decarbonization strategy will mitigate several risks, including:
• Decreased employee engagement due to a lack of commitment to sustainability matters
• Decrease in sales due to damaged consumer perception
• Greater internal costs due to inefficient resource management
• Fines and administrative costs due to not complying with policies or regulations
• Increase drisks and costs leading to decreased competitiveness
Surviving as global consumers: How to spot greenwashing and being more “environmentally-conscious”
Definition of greenwashing: Attempt to make people believe that the company is doing more to protect the environment than it is. In other words, greenwashing is purely misleading consumers.
How to identify greenwashing – so-called “sins of greenwashing” (TerraChoice, 2010)
- Hidden trade-off: a claim suggesting that a product is green based on a narrow set of attributes without attention to other important environmental issues;
- No proof: an environmental claim not substantiated by easily accessible supporting information or by a reliable third-party certification;
- Vagueness: a claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer;
- False labels: a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists;
- Irrelevance: an environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products;
- Lesser of two evils: a claim that may be true within the product category but that risks distracting the consumer from the greater environmental impacts of the category as a whole;
- Fibbing: environmental claims that are simply false.